Critically Evaluate One Approach to Organisational Culture Change Essay

Critically Evaluate One Approach to Organisational Culture Change - Essay Example ) is one of the major telecom equipment and networking distributors in Russia, started two informational search system called ‘Goods and Services Classifier’ and ‘International Classifier of Inventions’ and these two systems was the foundation for the development of Yandex’s technology. Later, in 1993, Yandex was developed as a Russian language search mechanism by CompTek (Yandex-a, 2011). Finally, in 1997, Yandex.ru website was launched. Gradually, the Russian search engine, Yandex.ru started bringing new developments and advanced services backed with innovative technologies. During 2000, it started running commercial advertisements through its search engine websites sites which turn to be a major source of sales revenues for the company. Currently, Yandex has become a major search engine for Russian speaking people. After the tremendous response from the domestic market, the company also decided to expand its market internationally. Hence, it starte d its new division in California, known as, ‘Yandex Labs’ and Vish Makhijani, the former executive of Yahoo is head of this division with the responsibility of business development in American market. Yandex’s organisational goal revolves around its core operational activities and its mission i.e. to offer high quality services to its customers. In order to meet this objective, Yandex aims to develop an innovative workplace which leads to enhance the labour productivity. In this process, self-management, goal sharing and loyalty form employees’ end are vital criteria. Company Analysis of Yandex In order to indentify Yandex’s internal strengths and weaknesses, internal analysis of the company is very necessary. Yandex is internet solutions and search engine provider in Russia and other international... This paper deals with a case study of Yandex which is a popular and leading search engine provider. Yandex is a Russia-based company and provides internet and other related services. During 1990, the Arcadia Inc is one of the major telecom equipment and networking distributors in Russia, started two informational search system called ‘Goods and Services Classifier’ and ‘International Classifier of Inventions’ and these two systems was the foundation for the development of Yandex’s technology. This paper has focused on the organisation development intervention for the Yandex, a popular Russian search engine providing company. Technology is the base of the company’s strategic framework, organisation and corporate culture. In order to develop a growth oriented organisation, the company focuses on employees’ freedom for motivating and for encouraging their mind to think innovative ideas. However, for incorporating better changes in organisation development, Yandex must needs to follow a comprehensive OD intervention strategy. In this process, it can follow the model given in figure 3 for bringing positives changes in its organisation culture. However, at first, it must identify and determine key objectives. The objectives for Yandex must include improvements of services by increasing the organisational performances and enhancement of customer satisfaction. In order to achieve these objectives, Yandex must follow a set of guiding principles. In other terms, these principles are the tools for incorporating changes.