Video game console Essay Example for Free

Video game console Essay A video game is an electronic game that involves human interaction with a user interface to generate visual feedback on a video device. The word video in video game traditionally referred to cathode ray tube (CRT) display device, but it now implies any type of display device that can produce two or three dimensional images. The electronic systems used to play video games are known as platforms; examples of these are personal computers and video game consoles . These platforms range from large mainframe computers to small handheld devices. Specialized video games such as arcade games, while previously common, have gradually declined in use. The input device used to manipulate video games is called a game controller, and varies across platforms. For example, a controller might consist of only a button and a joystick, while another may feature a dozen buttons and one or more joysticks. Early personal computer games often needed a keyboard for game play, or more commonly, required the user to buy a separate joystick with at least one button. Many modern computer games allow or require the player to use a keyboard and a mouse simultaneously. A few of the most common game controllers are gamepads, mouse, keyboards, and joysticks. Video games typically use additional means of providing interactivity and information to the player. Audio is almost universal, using sound reproduction devices, such as speakers and headphones. Other feedback may come via haptic peripherals, such as vibration or force feedback, with vibration sometimes used to simulate force feedback. The present era is the age of modern communication technology is an integral part of youth lives in the twenty first century. The world of electronic media however is changing dramatically; the vast majority of youth have access to multiple media. Most have internet and video game access and a significant portion have cellphones and iPads. Video games have been an important part of our culture (Sherry 2001). The term Video game in the broadcast possible sense is a form of computer based entertainment. Youth play video games for fun with the goal of progressing to the next Level (stage in playing games) and eventually conquering the opponent whether that’s another player or the computer. What’s more the social aspect sharing tactics experiences and explanation helps cement what they have learned. Opportunity for gaming are everywhere and teens are playing video games frequently. Educational video games, handheld device and media production tools can allow young students to see how complex language and other symbols systems attached to the world. From the first rock arrow heads to globe spanning communication network, human have attempted to use technology in improving length and quality of life. Video games are digital entertainment media that utilize both audio and visual channels to capture the audience attention and immense the in the developers vision. In many cases, this involves putting the player in the role of the avatar that interacts with the in game cases. In essence the player is the star of an interactive movie he sees his avatars action portrayed on screen for his entertainment. It logically follows that the aesthetics for video game should attain similar standards to that of a movie, the quality of both visuals and sound should be high. According to Anderson, Buckley and Gentile 2007; Anderson and Bushman 2001: Anderson Carnagey, Flangnan, Benjamin Eubanks and Valentine 2004; Anderson Dill 2000, Experimental and longitudinal and meta-analytic data indicate that playing violent video games increase aggression hostility and aggressive thoughts. According to Hannon, 2007 Epstein, Beeches, Graf and Roemmich 2007. Games with positive content show positive effect. For Example, playing a dancing Video Game can help children lose weight Konami Dance Revolution 2007. Today, sophisticated video games require players to pay constant attention to the game rather than passively watching a movie. This has both positive and negative impact on the player. 1. 2STATEMENT OF THE PROBLEM It’s worth thinking about video game habits. The rapidly evolving nature of video game graphics, violence, and realism cautions against any definitive statement about the impact of video games on social behavior. According to an article by Sheri Rauh (2006), â€Å"Video Game Addiction No Fun† addiction was defined by Dr.Michael Brody as, â€Å"The person needs more and more of a substance or behavior to keep him going. If the person does not get more of the substance or behavior, he becomes irritable and miserable. † According to the Report of the Council on Science and Public Health on the topic of Emotional and Behavioral Effects, Including Addictive Potential, of Video Games, (2007) the committee stated that they had engaged in a thorough study of how video games were affecting lives but had insufficient evidence that playing video games for more than two hours per day could be considered an addiction. However, they did recommend that two hours of screen time, television, video games and computers was the maximum amount of time that anyone should have every day. In Samaru, due to the establishment of many game centers, many youth that nowadays find freedom too early to laze around. Sometimes some of them sneak through tightened blockages to video centers to satisfy their craving which at the long run help them in derailing them from the path of morality. It does not only constitute distraction but loss of other invaluable assets like time, money and domestic disobedience. Therefore study becomes necessary in other to know what these youth gratify from by spending so much time in game centers playing games. 1. 3RESEARCH QUESTIONS The study shall seek answers to the following questions: 1. Does regular playing of the game teachesteach you how to play the game in reality? 2. What are the pleasures derived from playing the game? 3. Why do youth prefer playing soccer play station to other games available to them? 4. Does regular playing of the game divert them away from other pressing responsibilities? 1. 4RESEARCH OBJECTIVES. The aim of the study is mainly to provide for an empirical base for understanding what gratification do youth derive from constant playing of video games. As such, the specific objectives of the study are as follows: 1. To know the pleasure youth derive from playing video games. 2. To know if playing soccer play station teaches youth how to play football in real life 3. To know the reason why they prefer play station soccer to other available game. 4. To know if the game deviate them from their responsibilities. 1. 5SIGNIFICANCE OF THE STUDY. This research work will be of significance because it will know what the youth in Samaru gratify from playing video games specifically soccer play station and what impact does playing it have on them. The research will be able to show what intension they have when packaging the content and to let us know the regulatory body controlling video game content. Finally the research work will be adding to the academic knowledge. 1. 6SCOPE Video game has been and will continue to be a highly popular form of entertainment for the last 30years. They encourage player to become part of the games, sport games like soccer, wrestling motor and bike racing etc. These games consoles have different models e. g Play Station 1, Play Station 2, Play Station 3 and the newly xBox. Therefore this study will focus on the use and gratification of video games specifically soccer play station as regards to the joy they derive craving immorality and how the usage has increase socialization among youths in Samaru. 1. 7LIMITATION The research will have much limitation which will be made know at the end of the research work. 1. 8JUSTIFICATION OF THE STUDY The study is necessary or problematic because it is important for the community and the youth at large to know the effect of video games on their ward and to know how far they can follow the laid down rules given by the gaming regulatory bodies on the type of game that their ward can be exposed to. 1. 9DEFINITION OF TERMS Video Game: The term video game generally refers to interactive entertainment programs that are projected onto television-type screens, either by coin-operated arcade games or dedicated game-playing computers called video-game consoles. Electronic Games: Electronic Games, interactive hardware or software played for entertainment, challenge, or educational purposes. Emotions: Signifies a reaction involving certain physiological changes, such as an accelerated or retarded pulse rate, the diminished or increased activities of certain glands, or a change in body temperature, which stimulate the individual, or some component part of his or her body, to further activity. Gratification: The highest stage of Satisfaction, fulfillment, indulgence, enjoyment, pleasure, delight REFERENCE Asika (2002) Research Methodology in Behavioral Science. Ikeja Logoji Longman Nig Plc. American Medical Association. (2007). Report of the Council on Science and Public Health. (CSAPH Report 12-A-07). Retrieved from www. ama-assn. org/ama1/pub/upload/mm/467/csaph12a07. doc Rauh, S. (2006). Video Game Addiction No Fun. Retrieved from http://www. webmd. com/mental-health/features/video-game-addiction-no-fun Bushman, B. Anderson, C. (2002) Violent Video Games and Hostile Expectations: Test of the General Aggression Model. Personality and Social Psychology Bulletin, 28, 1979-1986. Braun C. and Giroux, J. (1989), Arcade video Games: Proxemic, Cognitive and content Analysis, Journal of Leisure Research, 21 92. Dill, K. E. , Dill, J. C. Video game violence: a review of the empirical literature Aggressive and Violent Behaviour, 3. 407 428 Microsoft  ® Encarta  ® 2009.  © 1993-2008 Microsoft Corporation. All rights reserved. Gentile, D. A. Anderson, C. A. (2003), Violent Video Games: The newest media violence hazard. In D. A. Gentile (Ed), Media Violence and Children. Westport, CT: Praeger Publishing.

Psychosocial Concepts in Radiography

Psychosocial Concepts in Radiography â€Å"Promising too much can be as cruel as caring too little† (Kelley, 2005, p. 69). The aim of this assignment is to describe and discuss the psychosocial aspects of patient/client care as applied to radiography, and the skills required the deal with a range of issues in work environment and explore medico legal aspects of radiographer’s scope of practice while relating to the given scenario. Oxford English Dictionary(2013) defines psychosocial as â€Å"relating to the interrelation of social factors and individual thought and behaviour† and medico legal â€Å"refers to that which is related to medicine and the law. It refers to that which pertains to the legal aspects involved in the practice of medicine. It covers the prerogatives and responsibilities that a medical professional is bound by as well as the rights of the patient† (AJ, 2013). Upon arriving to the department it is paramount the radiographer justifies the x-ray request form on clinical grounds, and must adhere to the minimum requirements set by IR(ME)R which requires 3 forms of ID, the request form to be signed, information to identify the patient and clinical information to justify exposure. (DoH, 2000). once patient has been located, the radiographer is greeted by angry relatives who are complaining their mother had nothing to drink for 24 hours and has soiled herself, with this in consideration it is vital the radiographer introduces themselves and confirms the patients details for example, patients name, DOB and Address and hospital number if checking wristband as patient has limited ability to communicate. Infection control will be required as the patient has defecated herself, a quick check for infections such as clostridium difficile; if infections are present it should be present on the x-ray request or patient notes. The first impression a patient forms from the way practitioner portray themselves by greeting the patient and explaining the procedure in the first few minutes. If a negative impression is formed during this encounter, it will be difficult to erase and the subsequent practitioner and patient interaction will be affected (Ramlaul and Vosper, 2013). When dealing with the patient/relatives the radiographer must be assertive, confident compassionate, and empathetic to the patient’s situation (Scriven and Orme, 2001), and must use clinical reasoning which refers to thinking and processes associated with the clinical practice of health care providers (Higgs, Jones, Loftus and Christensen, 2008) Reassure the family that you have just arrived and here to resolve the matter, explain there could be a valid reason regarding the water, but you will look into it. Give reasons why there might be a shortage of nurses due to â€Å"fast interaction period of emergency departments which may be similar times to medical imaging† (Ramlaul and Vosper, 2013, p.13). This might be why the radiographer was not able to locate the nurses. Communication between healthcare professionals and patients is paramount to improve quality of care for patients, and eliminate any possibility for mistakes (O’Daniel and Rosenstein 2008). This scenario has clearly demonstrated the lack of Inter-professional communication and collaboration and how detrimental it is to patient care. The psychosocial aspects of any individual can be affected by a small initial stimulus which can start a chain of events that have enormous outcomes; this is known as the butterfly effect (Burton, 2013). Little do we realise a smile can be enough to put someone at ease, and that can be the difference between a positive experience and a negative one. We have to understand the social/environmental aspect of an individual also plays a huge role in the way they think, talk, and behave (Niven, 2000). The radiographer must take into consideration the psychological state of the patient, which may help understand the different feelings the patient might be experiencing such as, anxiety, shame, angry, distressed, shocked, and unwell. It is important the radiographer focus on their thoughts and feelings to better treat them. Compassionate care must be 1st priority for all health professionals; this constitutes the six C’s, Care, compassion, competence, communication, courage, commitment. This guide helps health professionals to make sure their care meets the standards patients rightly expect and deserve (Cummings and Bennett, 2012). This should apply to all health professionals. With regards to Francis report UK The Mid Staffordshire NHS Foundation Trust Public Inquiry, (2010) which was carried out from January 2005 to March 2009 for the hundreds of appalling failings of compassionate care were left in excrement in soiled bed clothes for lengthy periods and many other failings. Referring back to the scenario it is seen the patient is in a similar situation and as a witness; the radiographer must report this, failure to do so is against the law. Radiographers should uphold National Health Service constitution and values which are based on comprehensive service available to all race, gender, disability, age, sexual orientation, religion or belief and adhere the core value of NHS, respect and dignity, commitment to quality of care, compassion, communication, improving lives, and working together for patients (DoH, 2013). Communication comes in many forms, verbal, non-verbal (sign language, facial expression and other forms of body language) it can be difficult at times to assess patients, this may be due to may barriers such as gender, age, language and disability, each barrier differ from patient to patient, with regards to the scenario the frail old lady is in a venerable state and unable to communicate regardless the radiographer must communicate with her as she may understand other means of communication which may include simple muscle movements such as blinking or squeezing a hand. Due to the lack of time usually available to radiographers, the task of identifying and treating symptoms may become the only goal for the practitioner, who then denies the patient the opportunity to explain their illness (Edelmann, 2000). Radiographers must provide holistic care for the patient, while assessing patients and their clinical requirements to determine appropriate radiographic technique, and to perform a wide range of radiographic examinations on patients to produce high quality images while observing and maintaining contact with patients during their waiting, examination and post-examination stay in the hospital, And complying with Data Protection Act, IRMER, IRR, ALARP, Health and Safety at work, and many more (Agcas, 2012). Radiographers must keep within their scope of practice based on competency, education, extent of experience and knowledge while practising in a safe and competent manner (SoR, 2008). And adhere to legislations set for radiographers, scope of practice, local rules, policies and procedures and HCPC standards of proficiency, is responsible and accountable for the patient undergoing x-ray (and other imaging modalities). What is scope of practice for a radiographer? HCPC (2012) defines the scope of practice is the area/areas in which the radiographer has knowledge, skills and experience to practice lawfully, safely and effectively in a way that meets the HCPC standards and does not pose a danger to the public or to yourself. However if a practitioner wanted to move outside their scope of practice can do so providing they are capable of working lawfully, safely and effectively. Relating back to the scenario it may need to be considered whether taking a portable abdominal x-ray is in the local rules, policies, and procedures, must weigh the risks/benefit, consider their personal experience and is it enough to carry out the x-ray in a safe, effective and lawful manor. As health professionals one must understand their own capacity and limitations and act accordingly. Taking consent from the patient can be verbal, written or implied. Every adult has the right to determine what is done to their body (UIC, 2004). Taking an x-ray without obtaining valid consent can be detrimental which leaves the practitioner open to lawsuits and questions their fitness to practice. As we know the patient is not able to communicate, hence the radiographer might adopt different means on consent for example implied. Patient might be asked to blink twice if it’s okay to go ahead and blink once if not vice versa. Pertaining to moving and handling patient the radiographer should make use of the mandatory manual handling training provided by the trust/university. The radiographer must not in under any circumstance cannot pat-slide by themselves and must have a minimum of 3 trained personals. This scenario is a classic example of negligence, where no nurses are present to attend to the patient, torts law comes into play in this scenario, where unintentional negligence of the patient where the duty of care is at breech. If the radiographer carried out the x-ray after the patient had been cleaned by the radiographer and/or nurse, the radiographer must inform patient about the x-ray being taken and once consented markers must be used in the primary beams instead of post processing to avoid confusions, and most importantly, the x-ray can be used in court if required, furthermore upon taking the x-ray a holders form need to be filled in if holder was required and must wear lead coats. A risk assessment must be carried out to determine if it is possible to carry out the x-ray and apply ALARA (as low as reasonably achievable) as mobile x-rays tend to used higher exposures this is achieved by many ways such as increasing the FDD. This scenario can most certainly make everyone feel agitated, stressed, scared and terrified, and nervous. However as professionals one must show confidence in the face of adversity and demonstrate good communication skills and follow the HCPC standards of conduct, the scope of practice, upholding the NHS constitution along with compassionate care guide, will ultimately enable the health practitioner to be more confident and well equipped in practice. In conclusion one can argue it requires inter-professional team effort to give the best experience to any patient, which is be true, but it requires the efforts of each individual put together collectively to formulate productivity and efficiency for the best interests of the patients. Reference List Agcas. (2012). Role of a diagnostic radiographer. Prospects. Retrieved December, 13, 2013, from http://www.prospects.ac.uk/diagnostic_radiographer_job_ description.htm. Burton, J. (2013). Radiography and the butterfly effect. SoR. Retrieved December, 16, 2013, from http://www.sor.org/ezines/scortalk/issue-13/blog-radiography-and-butterfly-effect. Cummings, J Bennett, V. (2012). Compassion in practice. Retrieved December, 22, 2013, from http://www.england.nhs.uk/nursingvision/. Department of health. (2000). Ionising Radiations Medical Exposure Regulations: Good Practice. Retrieved November, 25, 2013, from https://www.gov.uk/government/uploads /system /uploads/attachment_data/file/227075/IRMER_regulations_2000.pdf. Department of Health. (2013).  The NHS Constitution: TheNHS belongs to us all. Retrieved December, 10, 2013, from  http://www.nhs.uk/choiceintheNHS /Rightsandpledges/NHSConstitution/Pages/Overview.aspx. Donald R. Kelley. (2005). Divided Power: The Presidency, Congress, and the Formation of American Foreign Policy, Intraparty factionalism on key foreign policy issues. (p.69). University of Arkansas Press Edelmann, R. J., (2000). Psychosocial Aspects of the Health Care Process.  Harlow Prentice Hall Higgs, J. Jones, M. Loftus, S. Christensen, N. (2008).  Clinical Reasoning:  in the Health Professions.  (3rded.). London: Elsevier Jeevs, A. (2013). What is medico legal? AskJeeves. Retrieved December, 20, 2013, from http://uk.ask.com/question/what-is-medico-legal. Niven, N. (2000).  Health psychology: For health care professionals. (3rded.). Edinburgh: Livingstone. O’Daniel, M. Rosenstein, A. H. (2008). Patient Safety and Quality: Professional Communication and Team Collaboration. PubMed, 8(43), 33. Ramlaul, A. Vosper, M. (2013). Patient centred care in medical imaging and radiotherapy: In medical imaging and radiotherapy.London: Churchill-Livingstone. Scriven, A. Orme, J. (2001). Health Promotion, professional perspectives. (2nded.). London: Macmillan. The Health Professions Council. (2012). Standards of proficiency, your scope of practice.  London: HCPC. The Society of Radiographers. (2013). Code of Conduct and Ethics.  London: SoR. University of Illinois at Chicago College of medicine UIC. (2004), Informed consent, Retrieved November, 30, 2013, from http://www.uic.edu/depts/mcam/ethics/ic.htm. United Kingdom. The Mid Staffordshire NHS Foundation Trust Public Inquiry. (2010). Independent Inquiry into care provided by Mid Staffordshire NHS Foundation Trust. London: TSO. (Chairman R. Francis).

Purpose of Advertising

Purpose of Advertising 1. Introduction Advertising no doubt is a broad topic (lyer, Soberman, and Villas-Boas, 2005) it is one of the most important decisions that marketers make. Burd (1959) Advertising is one of the most proficient and the most economical aid in the distribution and marketing of merchandise or service. Advertising is either in written or oral form, which intends to sell something and want to earn revenue. Jayasinghi Ritson (2008) Advertising includes all major communication mediums which include: television, newspapers, radio, magazines, the Internet, movies, and billboards through which that message is transmitted. Television is the most common medium as it covers large but at the same time it is very costly. Advertising is generally aimed at consumer reminiscence who is being engaged with certain type of ads where the purpose of marketers is to create awareness and Brand/ Product recall and recognition later in consumer minds. Sometimes when you look at advertisement you will easily recall it may be it is in your subconscious mind or because of the celebrity or the background music that appeals you and sometimes you won’t be able to recall what you have seen just few minutes ago (Obermiller, Spangenberg, 2005; MacLauchlan, 2005.). An advertising objective may be to change the mind-set of the customers. Advertising has a great role when a business that has a bad reputation and has lost his/her customers can use advertising to get them back (Burd,1959). Pechpeyrou Odou (2012) hence, Advertising plays a central role in not only providing information about the product or service but also creating awareness and recognition of the product/service in consumer mind. Types Purpose of Advertising McDaniel, 1986. Advertising has many forms; few of them are given below. However for the purpose of thesis the focus will be on consumer advertising. Consumer Advertising It is a type of advertising that targeted at end consumers. All the offering and services are for the end consumers. Consumer advertising includes common commodities and what we usually find around us is all what comes under consumer advertising. The major aim of consumer advertising is to create awareness of brands and products that are of consumer use. In such sort of advertising emotional and rational appeal plays a vital role. Trade Advertising Trade advertising is also known as business/ professional advertising. This type of advertisement is not for consumers but for all those who influence the consumer like distributors, resellers or businesses. Medium for such sort of advertising is professional magazines and direct mail which do not involve end consumers. Product Advertising This sort of advertising communicates the promotion of the product. They push the consumers to purchase the product. Its major aim is to create brand awareness. Once awareness is created people tend to buy their product. Non-Product Advertising Non-product related advertisings includes surrogate advertising in it. Non product advertising depicts an idea or a cause. Short term and long Term Advertising There are two types of advertising one is short term and other is long term. The short term advertising has a direct impact on the product sales. Its aim is to increase sales, maximize revenues and create awareness. On the other hand the long term advertising focuses to maintain long term relations and customer loyalty. Consumer Skepticism: Definition of skepticism revolves around the questioning of the attitude towards the knowledge and opinion. Skepticism towards advertising is the distrust of advertising claims or promises and signifies a general market place that varies across persons. Hardesty, Carlson, 2002; Bearden 2002. The effect that consumer skepticism has on advertising can be figure out through consumer response. Brands need to overcome massive stages of skepticism for consumers. In our society there prevails lot of mistrust and loyalty. Consumers can learn a lot from advertising and marketing. Skeptic consumers are quite unsatisfied hence research recommends that delivering enough information to consumers will lead to building trust and satisfaction, once that trust is created it will results in increase sales and profitability. Obermiller, Spangenberg 2005; MacLachlan 2005. Milk Industry Pakistan is the fifth largest milk producer. Pakistan dairy industry is one of the most vital sectors that is contributing almost 11 percent into the GDP. Dairy industry is swayed by number of factors that are size, growth and profitability. (Dawn newspaper; 2014). According to live stock census 2007, almost 80 percent of the milk is taken from the rural areas. Only 3-5 percent of the milk is marketed and distributed formally. 97 percent of the milk produced in Pakistan is distributed in loose form (Jalil, Sial and Hussain, 2009) .The role of livestock in the rural economy is very critical as farmers and villagers consume loose milk. They don’t prefer milk that is packaged. Whereas in urban areas people consume loose milk as well as packaged milk. Packaged milk has made the life of urban people easier as they are busy in their work so this packaged milk reduces the time of hassle to boil and utilize it. Buffaloes are considered to be the main animal in Pakistan that accounts f or 75 percent of milk. Milk sources are cows, buffaloes and goats and the types of milk available is standardized, homogenized and skimmed. Milk is used for many purposes that is drinking, tea, desi ghee, yogurt, butter and in the making of many sweet dishes. As the inflation is increasing rapidly hence the milk prices are also raising quickly. In a very short span milk prices has shown a rapid increase of 25 percent. As the people are becoming aware of processed and packaged milk they are buying them and are not consuming loose milk that is delivered by gawallas. Milk and its foodstuffs provide almost one third of world’s intake of animal protein. Milk and its foodstuffs represent almost 27 percent of total family expenditures on foodstuff in Pakistan. Milk Per capita availability is 82.4 kg per annum in Pakistan. During 1999-2000 roughly 80 thousand tons of dry milk that is PKR 1213.5 million was imported to Pakistan in order to meet local demands of milk. (FAO, 1998). Pakistan dairy industry is in trouble now a days because of lack of commercial dairy farms, lack of dairy knowledge and due to lack of financial resources. In rural areas very few shopkeepers have facility of refrigeration. The containers that are used for transportation are very unhygienic. Almost 90 percent and above population consumes loose milk and hence the demand of loose milk is higher than the packaged milk. Also because of inflation and poverty level people are quite conscious about prices. (Jalil, Sial and Hussain, 2009) Packaged milk is in demand widely. [1]Mostly packaged milk is used in homes and powder dry milk is used in offices for the purpose of making tea. Global Milk production ranking of 5 top countries is given in table 1[2] Countries Milk Production India 92 Billion litre / annual USA 78 Billion litre / annual Russia 34 Billion litre / annual Pakistan 33 Billion litre / annual Germany 29 Billion litre / annual Table 1 Global milk production ranking of top 5 countries Name of all the species that are the source of milk are listed below. Moreover Population, milk production and milk consumption of 2011-2013 based on National Livestock Census are given in Table 1.1 Species Population(Million) Milk Production (Million tons) HumanMilk Consumption Cattle 36.9 16.74 13.39 Buffallo 32.7 29.56 23.65 Sheep 28.4 0.03 0.03 Goat 63.1 0.77 0.77 Camel 1.0 0.82 0.82 Total 162.1 47.95 38.69 Nestle: Nestle is one of the largest food and nutrition company in the world. Nestle is derived from the Swiss German word which means little nest. It is the fifth largest company in the world. Currently it is present in more than 88 countries and has more than 522 factories. More than 700 products are produced under the umbrella brand of Nestle. Nestle was established in 1867 by Henri Nestle. Different brands of Nestle are Baby foods, Bottled water, Cereals, Chocolates and confectionaries, Coffee, Ambient dairy, Chilled Dairy, Drinks, Health care nutrition, Culinary and food, Ice cream, Pet care, Sports nutrition and Wealth management. Nestle is a world renowned company. The company is taking milk from number of farmers and then process it further. Nestle Everyday is made from pure fresh milk sugar and Lecithin. In 2011 the company has sourced more than 7.2 million tons of fresh milk from different milk districts in 31 countries widely. The company basically deals in food products as the logo states that â€Å"Good food, Good life â€Å". List of different milks that are under the umbrella brand of Nestle are given in Table 1.2 Milk Sku’s Nestle Milk Pak UHT 1000, 500, 250 ml Nestle Everyday 1000,400,200ml Nestle Nido 1000,400,200ml Nestle Nesvita 1000, 200ml Nestle Flavored Milk 250ml Table 1.2 Nestle milk and Sku’s I have chosen the product Nestle Everyday tea whitener for the purpose of research thesis. It is the forerunner of tea creaming in Pakistan. Its different taste and pleasant aroma is the reason of its success. Everyday makes a perfect cup of tea for you. It is one of the best brands that provides taste and quality at affordable prices. It has number of Sku’s that customer choose according to their needs and wants. Every day is available in both liquid and dry forms. Liquid milk is consumed mostly at home whereas dry powdered milk is used widely in offices. References [1] http://www.pakissan.com/english/allabout/livestock/dairy/dairy.industries.in.pakistan.shtml [2]http://www.slideshare.net/hassankh/powder-milk-industry-in-pakistan?related=1 3http://www.ukessays.com/essays/economics/milk-production-system-in-periurban-areas-of-lahore-economics-essay.php 4http://www.bignerds.com/papers/72338/Dairy-Industry-In-Pakistan/

Supply and Demand :: Economics Econ 101

Supply and Demand Supply and demand is defined as the relationship between the quantity that producers wish to sell at various prices and the quantity of a commodity that consumers wish to buy. In the functioning of an economy, supply and demand plays an important role in the economic decisions in which a company or individual may make. The quantity of a commodity demanded depends on the price of the commodity, the prices of all other commodities, the incomes of the consumers as well as the consumer’s taste. The quantity of a commodity supplied depends on the price obtainable for the commodity as well the price obtainable for substitute goods, the techniques of production, the cost of labor and other factors of production. It is supply and demand that causes a market to reach equilibrium. If buyers wish to purchase more of a commodity than that of which is available at a given price, then the price will to tend to rise. If they wish to purchase less of a commodity than that of which is available, then the price will tend to drop. Consequently, the price will reach equilibrium at which the quantity demanded is just equal to the quantity supplied. The resources needed to supply commodities often tend to be scarce so that there is always competition. The term â€Å"invisible hand† is the natural force that guides the market to this competition for scarce resources. Without the â€Å"invisible hand† theory then there would be no competition for resources thus creating a market where prices would be determined almost free of debate. There would be no market to determine set prices for any type of commodity. Therefore, many companies and individuals would lose out on

Low Self Esteem Essay -- essays research papers

Languages, colors, cultures and also the way one behaves may differ from one nation to another. Yet, each and every one of us living on the surface of this planet have several things in common. One of these similarities is that we all have a way of regarding our own self. It is believed that a large amount of individuals feel very good about themselves. Nevertheless, from time to time even the best of us get a dose of negative emotions. Very heartbreaking stories about self dislike were told by many depressed teenagers and older people. What are the causes of this kind of low self esteem and how can one person get solutions to outcome them? Self Esteem is defined as confidence in your own merit as an individual#. Such concepts as self-esteem and self-image have been regarded by some social psychologists as useful, while others have regarded them as unnecessary. There is a considerable amount of research on such topics but it would be very difficult to find the exact definition because volumes have been written about self esteem. Definitions given in self esteem literature run a yard long. But after cutting through all the scientific words, the question of self-esteem really centers down to something quite simple: How do a person feels about his/herself? If the person feels good about him/herself, they have a high self-esteem. If they feel bad about him/herself, they have a low self esteem. Since low self esteem is a worst problem than the higher one, let’s examine it to find some solution by investigating a number of low self esteem causes and personal cases. Individuals with truly high self esteem feel good about themselves and continue believing in themselves regardless of what others think of them. Some people feel good about themselves only as long as others support them and approve them. The moment another person criticizes them, or withdraws her or his support from them, they not only feel bad about themselves, they may even hate themselves. That would be the first step into low self-esteem. When a person acts like that, li... ...they often approach suicide more determinedly than the young and carry it out with a terrible efficiency. "Not only is suicide significantly more prevalent among older persons, but the suicidal act itself reflects important differences between old and young," notes Dr. Hendin, in his book Suicide in America. "In particular, the ratio of attempted to actual suicides shifts quite markedly among older persons. Among the population as a whole, the ratio of attempted suicides to actual suicides has been estimated to be 10 to 1; among the young (15-24), it has been estimated to be 100 to 1; and among those over 55, it has been estimated to be 1 to 1." Self dislike, depression loneliness and suicide have a very great role in one person’s self esteem. Although the above statistics made it seem to be impossible to overcome these feelings, the research hopefully gave us all the possible ways that we can be victorious and set ourselves free from this psychological slavery.

Freedom Writers

FREEDOM WRITERS MOVIE REVIEW The movie Freedom Writers (directed by Richard LaGravenese , starring Hilary Swank as Erin Gruwell an excited new teacher, Scott Glenn as Steve Gruwell (Erins father), Imelda Staunton as Margaret Vail (department head), Patrick Dempsey as Scott Casey (Erins husband), Mario as Andre (student), and April Lee Hernandez as Eva (Student)) gave me the impression of sending a hidden message. In that message it said a lot to me about how anyone no matter who they are, have the right to do anything if they are willing to stand up for it.We watch as an up and coming teacher teaches a classroom of students who come and go to juvenile detention centers, homeless, and for some jail, to work together and not against. It has also been inspirational to me because it teaches people not to discriminate or stereotype others just because of their ethnic background. Set in Long Beach, California (1994–1996), Freedom Writers, based on a true story, puts into play this n egative stereotype of people within an ethnic community belonging to a crime filled environment.The high school students within the movie belong to a segregated community, where each race is divided into separate tribes. The students are represented as a central point to the movie, and the way they struggle to break free from the chaotic atmosphere around them to emerge as one, putting away the elements of the ‘separate/extra’ and accepting their classmates for who they are rather than the color of their skin or ethnicity. On her first day teaching, Erin Gruwell encounters an empty classroom and has to wait till a school officer drags the students into class.The students separate into racial groups in the classroom, fights break out, and eventually most of the high school students stop attending class. Not only does Gruwell feel hostility from her high school students, but she also clashes with her department head, who refuses to let her teach her high school students w ith books in case they get damaged and lost, and instead tells her to focus on training them discipline and obedience.As time passes on she slowly but eventually begins to earn their trust and buys them composition books to record their diaries, in which they talk about their experiences of being evicted, abused, and seeing their friends die. I believe Hilary Swank fulfilled her part as a teacher for her students because she made it seem as if she was really going above and beyond for the students. I believe Imelda Staunton who played as Margaret Vail, fulfilled the expectations but at the same time, I feel hers could have been more out there.April Lee Hernandez as Eva, was perfect for the role because she gave her character a hostile and tough demeanor. I think that made her more exciting to listen to because of what she has come from to achieve her perception of others in the movie. I was excited by this movie and would watch it again for the characters backgrounds and seeing them achieve their goals. The actors gave what was asked of them. Freedom Writers There is an obvious discrimination shown in the movie â€Å"Freedom Writers†, where everybody hates everybody and they got no choice but to live in a world full of pandemonium. Random cultural implications are shown in the movie. Where one has to accept his/her society since birth, or someone has to really join a gang to keep up and belong to a hood. In the case of the students in the movie, they are just simply hopeless and what they all just do is to keep raging flames in their hearts. Until one tough and undeniably smart professor came on their way to take action – Ms.Gruwell. As Ms. Gruwell came into the movie, I just thought that there will really be one person who will unexpectedly cross one’s life and lead you towards impunity. Same with the world or certain country where there is rampant chaos and a peacemaker leads to fight for the right. At first, Ms. Gruwell had dismay that she wasn’t able to understand everything. And because she thinks and con siders the factors she sees in her current endeavor, she came up with a very unique plan that a usual professor wouldn’t think about. FREEDOM WRITING. I guess, the maker of the movie wanted to disseminate how the therapy of writing one’s feelings comes into such a relief to those whose minds are insane and broken. This is a very good twist in the movie, where in cultural liberalism takes place. Series of difficulties are shown in the movie, and how brave Ms. Gruwell and the students faced it together. Regardless of race, nationality and status, they all worked it out and despite Ms. Gruwell’s dispute in school, everything worked out the way it is supposed to be.I felt bad because I know that the movie really happens in reality, and I have this hope in my heart that there will be more people who will understand and become more like Ms. Gruwell. The line â€Å"Everyday I worry when will I be free. † is poignant. Same as in our daily lives when we encounter suffering, we ask ourselves and feels like we’re being trapped. All we have to do is sigh, pray and breathe; There we will find peace. We shall be always open for changes for it is indispensible and constant. We shall all be brave and continue life as it is by fighting for the truth.We shall always voice out our thoughts and prevent misjudges because of races and kinds. We must be united despite the challenges in life. We shall not condemn one but ourselves too when society has its crisis and it breaks dow. And when WE break down, we shall stand UP – one by one. The book „Outliers? is basically are success stories wherein Malcolm Gladwell, a renowned writer, gives practical explanations of how extraordinary people gain success. The stories situated in the book always involve different aspects of success such as the environment, patience and hard work, coincidences and other things happening around.Basically, the ideas give „common-sense? answer to the quest ion. These people have succeeded because of the things that surrounds them and not just only by themselves. As stated â€Å"It makes a difference where and when we grew up†, this clearly explains that a person don? t achieve success not only by himself but it matters on the situations and opportunities that lies around him. Gladwell investigates place, time and culture of these success stories in order to come up with practical explanations behind it.This also includes the relevant events that happened in certain period of time where these people are part and been to these events. So in other words, these people have been to certain event in their lives that made them succeed. Gladwell thought of these idea to see the logic about being successful or not, in this case is by asking where these people came from. One way Gladwell explains it is by determining the important events in certain period of time which are based on patterns of birthdates of a group of people such as the Canadian hockey team, Czechoslovakian National Junior Soccer team and the people behind today? technology, MAC and PC. There are many different stories that Gladwell shared in order to produce one perspective of defining success. And, this all comes to one conclusion what? s behind success. 10,000 Hour Rule The 10,000 hour rule is my most favorite part of the book, where it explains patience and hard work. These are the most important things that I believe about success. Practically, we need practices in order to make things perfect and in order. It? s a universal idea of how things became successful with more practices you do to be closer to perfection and success.There are thousands of stories behind success that involves practicing and perseverance. From the „Outliers? , especially with the musicians in the stories, it will take a lot of practices and experiences to produce series of great performances. The Beatles – Lennon and McCartney started playing in 1957 but b ecame known in the U. S. in 1964, which they took seven years to succeed. To compare it with other genre, Smashing Pumpkins started playing in 1988 in Chicago, Illinois; they succeeded in the U. S. in 1992 and entered the international music industry in 1995.Charice Pempengco started to join singing contests at the age of 7, and joined hundreds of it before she performed in Star King in Korea at the age of 14 where Ellen DeGeneres discovered her in YouTube, and she started her international career with David Foster at the age of 15. Her success became unstoppable, but it took years of experiences in order to gain her continuous success. You can actually compare a lot of stories to 10,000 hour rule, this is very common to every success stories around the world. That? why this is the idea I believe and appreciated most. Decoded Numbers Gladwell presented many arguments regarding years, birth-dates, numbers and patterns. And basically, this numbers does show something and it’s a bout success. But what I am trying to figure out is if there are millions of numbers of combinations that can be presented by anyone and Gladwell actually showed only about 10 or 20 sets of numbers and dates in tables to prove this logic, and basically this can just occasional and coincidences in my opinion.I do actually believe in his investigations as presented in the book, but it was actually rare and likely can be occurred in just some point in time. In other way, if we compare other set of numbers in the same procedure, these are just a few samples and would be good as basis for success. For example, the birth dates of Chicago Bulls in NBA during the time of Michael Jordan where they became phenomenal and very famous because of winning six championships in 8 years during the 1990? s and they also won the finals over Utah Jazz in 1998 which is the one of the most popular game in NBA.Below are the rosters for Chicago Bulls in 1997-1998. Technically, you cannot see any pattern exc ept that all of them are born between 1961 to 1974 and above 90% went to college. And also the hall of famer trio, Jordan, Pippen and Rodman do not have anything in common with their birthdates and where they studied. Gladwell actually showed patterns in certain stories but there? s still a lot of success that does not have any methodological patterns. In my opinion, this can still be considered but not a good perspective for success

Mastrubation Isnt It Harmful

Most Of the professionals in the field Of sexuality medicine claim that masturbation does not cause any harm to physical or mental health. Few even feel that masturbation is healthy, because it helps people to relive their sexual urge there by preventing unsafe sexual Quiet true, Masturbation may not cause any physical harm, if the standards of hygiene are maintained. UT the same cannot be true when we lock at it from a psychological perspective. Masturbation In one habit that can become a compulsive need in adolescents which Is carried Into adulthood, If necessary control is not brought about, at an appropriate time, by the person involved. The reasons being, It Is one pleasurable activity that can be done any time. The only requirement being some place with a little privacy.It also does not involve any identical expenditure or social curtailments. So there is an urge to experience the pleasure whenever there is privacy and opportunity. This habit In fact becomes a compulsive behavi or even at his stage because in every situation of privacy creates craving for masturbation. In the next stage they start looking for privacy whenever possible just for the sake of involving in masturbation, Most of the time â€Å"rest rooms† becomes the place that is used. Whenever they don't have any other place of privacy, Once this practice come existence the urge can becomes so compulsive that even when they have hectic schedules or important tasks to be completed, they may just take short breaks to restrooms to finish often urge, This stage indicates the obsessive psychological reoccupation With sexual thoughts and need for compulsive masturbation, to Overcome the thought. The other danger is the development of the belief that masturbation Is a stress buster. Yes masturbation can act as a diversion from stressful thoughts or events.It can very well act as a buffer. Taut this belief system can once again increase the frequency and preoccupation that many just use this es cape mechanism, and avoid exploring effective stress management methods. This can create limitations In their problem solving and decision making abilities The belief that masturbation can induce sleep also makes people involve in it every day before they go to bed and may a psychological cause of sleep disturbance, if they are in situations where they cannot involve in the habit before sleep the fantasies associated with the practice.Masturbation does not happen without the associated fantasies. When there is frequent involvement in masturbation, with in a short period, the normal fantasies lose its luster and become less stimulating. When the regular fantasies do not provide adequate arousal, it leads to suspicions ND worries, in some people, that they are losing their potency due to masturbatory habit. The bigger chunk of population shift to devising fantasies, which are pervert and deviant in nature to maintain the stimulation levels.The danger of these fantasies, is that when t hese people go through a real sexual experience, they don't find is so exciting or pleasurable, as what they have experienced in their wild fantasies. This can lead to dissatisfaction and lack of interest in real time sexual relationship and some times motivate the person to involve in deviant sexual acts. This can Jeopardize their marital relationship. In my experience I have come across many clients who tend to avoid sexual relationships and gain sexual satisfaction by involving in masturbatory practice even after marriage.The other threat to marital relationship from masturbatory habit is that, people who tend to involve in compulsive masturbation, try to reach the climax with in a very minimal time, which can lead to the development of premature ejaculation. Failure to get fully aroused in a real time situation, because of the fantasies, that have been ore stimulating can also lead to the development of performance anxiety.Also frequent masturbation, would create a status, where the person gets pleasure only by the self touch, to which he is habituated any may not be bale to feel the pleasure with the same intensity when their partner touch them during a sexual encounter which can also result in avoidance of real time sexual experience. The world of sexual fantasy is one place where the individual feel fully excited and satisfied. So there is all possibilities that they don't feel the necessity to mingle tit others or build relationships, because they are happy on their own in their own private world.This factor along with the compulsive thoughts to masturbate, which enforces the tendency to opt for isolation and places where their privacy is not infringed, so that they can involve in the act when ever they feel the need, becomes a barrier in developing social skills. Excessive masturbation can also lead to low self confidence and self esteem, which may be associated with the feelings of guilt associated with the habit or the pervert sexual fantasies, feel ings of lack of self intro, fear about health and immorality induced by religion and cultures and anxiety about their future marital life.The habit of masturbation can be treated as a totally harmless one. Preoccupation with the habit and related fantasies does have an impact on the productivity levels and the quality of life every person. So it is necessary that appropriate awareness is created, specifically among adolescents, platforms are provided to them for open minded discussion about their masturbatory practices